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This web page states the following, "If you are a water enthusiast seeking to protect your eyes from the harmful effects of the Sun s ultraviolet UV rays, you have found the right place." Our analyzers viewed that the web site also stated " One of the most effective and least expensive water shades is manufactured by a company called SeaSpecs." The Website also said " Most people have experienced the effects of Ultraviolet rays. If a water enthusiast does not employ effective safeguards, they may suffer eye damage caused by UV rays. Initially, overexposure to the sun s UV rays can cause one to experience tempo." The website's header had Water shades as the most important search term. It is followed by watershades, shades for water enthusiasts, and shade for water enthusiasts which isn't as highly ranked as Water shades. The next words they uses is shades for the water. shade for the water was included and will not be understood by search engines.